Deep commitments and recognised expertise, discover
ALL YOU NEED TO KNOW
It all began in 2009 for Tendance Fruit. Behind these colourful baskets filled with ready-to-eat fruit are committed personalities with a clear ambition: to offer original and high quality compositions, while ensuring careful and personalised customer care. A challenge that became a real ‘family affair’ when Roxane and Remko van Buel took over the reins of the subsidiary in 2020. When it comes to passion, nothing beats passing it on… It is their father, Frank van Buel, who accompanies them in the mastery of exotic fruits and the quest for excellence.
Who better for this handover than this lover of distant flavours and specialist in the meticulous selection of fruit from around the world? In 1986, Frank van Buel founded Satori NV, a company specialised in importing the best exotic fruits from all over the world. For more than 35 years, he has maintained a relationship of trust and loyalty with its producers. A heritage, a passion for taste and flavours that Roxane, Remko van Buel and their crack team continue today in the heart of the canton of Vaud (in Aclens), developing the family business with goodwill and know-how.
Birth of Tendance Fruit! Passion, recognised expertise and a head full of ideas… This is the beginning of a beautiful story.
The first loyal customers appear, notably 300 Swiss companies, but also private individuals. The concept appeals, the fruit is fresh and tasty, everything is going well.
There is nothing like transmission.
Roxane and Remko van Buel, daughter and son of the founder, are taking over the reins of this fruit kingdom. Know-how, high standards, benevolence… All in the family!
TOWARDS OUR PRODUCERS
For more than 10 years, we have been working with local and foreign producers with whom we have built up a relationship of trust and mutual respect that is important to us. Very concerned about this notion of ethical exchange, we do our utmost to ensure that this long-standing alliance with our producers continues, in particular through our Wisha foundation, but also by ensuring established traceability and transparency.
TOWARDS THE PLANET
TOWARDS OUR CUSTOMERS
Roxane van Buel
As head of Tendance Fruit, Roxane is in charge of communication and overall management of the company’s image. Her role as director is particularly important to her, but this does not prevent her from being versatile and helping Nathalie with after-sales service, for example!
A real Swiss Army knife, this is also a dream team.
E.M. Support position
Affiliated to the management and a close collaborator, Olivier is a valuable support to the management.
Strategy, innovation and market knowledge, he contributes at every stage of Tendance Fruit’s development.
Remko van Buel
Remko is responsible for the delivery department and quality control procedures and assists his sister Roxane in the overall management and acts as a management assistant. It is a common passion for excellence that links him to his sister, with whom he shares a clear and future-oriented vision.
On the logistics side, the brains behind it are Amedeo Lai. Buying raw materials? That’s him. Management? That’s him. Order and stock tracking? Him again. He is also responsible for supervising quality control. It is difficult to do without Amedeo and his expertise.
The person who solves your problems and answers all your questions? is Nathalie Schaefer. In charge of the after-sales service, Nathalie is also our best representative. As a sedentary and itinerant saleswoman, she is responsible for telephone and physical prospecting. Think big, dream big!
The Tendance Fruit workshop
True artists at the service of taste, they all ensure the selection and strict control of the quality of the fruit (the sugar content is measured with a refractometer to guarantee delivery at perfect maturity) and also supervise the meticulous preparation of each basket and arrangement. Delicacy and attention are their key words, for your greatest pleasure.
The WISHA Foundation
“Wisha” means “red sun” in Lakota, the language of a Native American tribe in North America. This is also the name Frank van Buel chose for the foundation he himself set up to support children, but also to facilitate access to medical care and education for people in producing countries. The WISHA foundation is a reflection of the human values dear to Tendance Fruit, but above all of a fair return. Indeed, through this concrete involvement, real changes are taking place and they are more than necessary.
They trust us